This business plan outlines a strategic approach to integrating a Beckenbodentherapiesessel (pelvic floor therapy chair) into an existing studio, such as a cosmetic studio or a holistic health practice. The core of this business model revolves around the partnership with the new provider, a company that offers a comprehensive license system for pelvic floor therapy chairs. This model is particularly attractive due to the low operational overhead, the substantial revenue potential, and the extensive support provided by the licensor, the new provider.

Business Opportunity

The market for pelvic floor therapy is both large and underserved, with 32% of women and 16% of men suffering from pelvic floor issues, including incontinence and pain during sexual intercourse. These conditions can significantly impair quality of life, and there is a growing demand for effective, non-invasive solutions. The new provider pelvic floor therapy chair addresses this need by providing an innovative, convenient, and medically validated solution that can be easily integrated into existing wellness or cosmetic businesses.

Key Advantages of the Business Model

1. Turnkey Solution: New Provider offers a fully developed and tested business model that includes marketing support, customer acquisition, and operational guidance.
2. Revenue Potential: With minimal space requirements (4 sqm) and low personnel costs, the business can generate significant revenue, with potential monthly earnings of over €5,000 from just 15 customers purchasing a 10-session package.
3. Low Initial Investment: The initial financial outlay is manageable, with flexible options for leasing or purchasing the therapy chair.
4. Comprehensive Support: New Provider handles key aspects such as customer acquisition through targeted online marketing, coordination with potential referral partners, and continuous training and support.
5. Recurring Revenue: The nature of pelvic floor therapy creates opportunities for recurring revenue, as clients typically require ongoing sessions to maintain results.

Market Analysis

Industry Overview

Pelvic floor dysfunction is a widespread issue that affects millions of people worldwide, creating a substantial market for effective treatment solutions. The global pelvic health market is growing, driven by increased awareness, aging populations, and the rising prevalence of conditions such as incontinence. In Germany alone, the demand for non-surgical, non-pharmacological treatments is increasing, as patients seek safer and less invasive alternatives to traditional medical interventions.

Target Market

The primary target market for the Beckenbodentherapiesessel includes women aged 30 and above, particularly those who have undergone childbirth, as well as older adults who are more likely to experience pelvic floor issues. Secondary target markets include men with pelvic floor dysfunction, fitness enthusiasts looking to improve core strength, and individuals seeking preventive care.

Business Model

Service Offering

The core offering is a non-invasive pelvic floor therapy session using the Beckenbodentherapiesessel. Each session lasts between 22 to 28 minutes and requires no effort from the client, making it a convenient and comfortable experience. The therapy uses magnetic field impulses to stimulate up to 25,000 muscle contractions, effectively strengthening the pelvic floor muscles.

Revenue Streams

1. Session Packages: The primary revenue stream is the sale of session packages, typically sold in blocks of 10 sessions for €399. Higher prices can be set depending on the studio’s location and clientele.
2. Single Sessions: For clients who prefer flexibility, single sessions can be offered at a premium price.
3. Membership Plans: Recurring membership plans can be introduced for clients who require ongoing maintenance therapy, providing a stable and predictable revenue stream.

Marketing and Sales Strategy

Customer Acquisition

New Provider handles the bulk of customer acquisition through targeted Facebook and Instagram ads, ensuring a steady flow of interested clients. Additionally, New Provider contacts local healthcare providers and therapists on behalf of the studio, encouraging them to refer clients for pelvic floor therapy.

Conversion Strategy

The conversion process begins with offering a free trial session, which allows potential clients to experience the benefits of the therapy firsthand. During this session, the studio staff are trained to educate clients about the importance of continued therapy and the advantages of purchasing a session package. New Provider provides training on effective sales techniques to ensure high conversion rates.

Customer Retention

To retain clients, the studio can offer loyalty programs, referral incentives, and regular follow-up communication to remind clients of the importance of ongoing therapy. New Provider provides a comprehensive online booking and management system to facilitate easy scheduling and rebooking of sessions.

Financial Plan

Initial Investment

The initial investment for integrating the Beckenbodentherapiesessel into an existing studio includes:

• Sessel Leasing/Purchase: Starting at €3,000 down payment with monthly leasing options under €499 over 48 months.
• Marketing Materials: Provided by New Provider, including roll-ups, flyers, customer cards, and more.
• Training and Onboarding: Covered within the license fee, including unlimited training sessions and access to live calls with experts.

Revenue Projections

Based on conservative estimates, the studio can expect the following revenue:

• Monthly Revenue: €5,985 from selling 15 packages of 10 sessions at €399 each.
• Annual Revenue: €71,820 from maintaining consistent sales of 15 packages per month.
• Break-even Analysis: Given the low operational costs and the structured payment plans, the business can reach profitability within the first few months.

Operational Plan

Space and Equipment Requirements

• Space: A minimum of 4 sqm within the existing studio is required for the therapy chair setup.
• Staffing: Minimal staffing is required, as the therapy sessions are automated. Existing staff can manage bookings and client relations.

Day-to-Day Operations

The operational workflow is straightforward, with the primary tasks being client management, session scheduling, and maintaining a clean and welcoming environment. New Provider’s online booking system streamlines these processes, reducing the need for extensive administrative work.

Risk Analysis

Market Risk

While the market for pelvic floor therapy is growing, there is a risk of competition from other studios or new entrants offering similar services. However, New Provider’s comprehensive support and proven business model mitigate this risk by ensuring continuous client acquisition and retention.

Operational Risk

Operational risks are minimal due to the simplicity of the service offering. Potential risks include equipment malfunction or client dissatisfaction, both of which can be addressed through New Provider’s support network and regular maintenance of the therapy chair.

Conclusion

Integrating a Beckenbodentherapiesessel into an existing studio is a compelling business opportunity with substantial revenue potential and low operational complexity. The partnership with New Provider provides a turnkey solution that minimizes risk and maximizes profitability. By leveraging New Provider’s extensive marketing and operational support, studio owners can quickly establish a successful and sustainable new revenue stream while providing a valuable service to their clients.

Contact

To get in touch with the mentioned new provider, please contact Klaus from goldgrube-franchise Podcast.